Score 10 buyer-capability categories across up to 3 competitors on a 1–5 scale. Get a per-row gap score (Demand × Differentiation × Defensibility). Export to CSV when you're done. About 15 minutes start to finish.
How to use this template
Name your slots — fill in the product / competitor names below. Empty slots stay greyed out.
Score 1–5 per row — 1 = Missing, 3 = On par, 5 = Best-in-class. Then add a 1–3 rating for Demand (how often this row comes up in deals) and Defensibility (how hard to clone).
Read the gap score — the bottom row shows D × Δ × Df per competitor. Anything in red is what deserves a build decision this quarter.
Names
Buyer capability
Your Product
Competitor 1
Competitor 2
Competitor 3
D
Df
Notes
Gap Score (D × Δ × Df)
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