Free Downloads

Competitor Analysis Tools

Spreadsheets and templates to start tracking your competitive landscape — before you commit to automated monitoring.

What's included

1 Competitor Overview — company facts and positioning
2 Feature Comparison Matrix — 10 feature dimensions, rated weekly
3 Pricing Tracker — entry, mid, enterprise + last change date
4 Messaging & Positioning Log — track their story over time
5 Weekly Signal Log — log notable events, build a timeline
6 Quarterly Summary — distill insights into strategic moves

Spreadsheet Template

Competitor Analysis Template

Track up to 3 competitors across pricing, features, messaging, and market signals. Fill it in 20 minutes a week. After 6 weeks, patterns emerge.

Enter your email to download instantly — no spam, no waiting.

First name

Last name

Work email

We'll send the download link immediately. Unsubscribe anytime.

No spam. Unsubscribe in one click.

Your template is ready

The download link has been sent to .

Download now

Bookmark this page to return to the template anytime.

Live Scoring Tool

Open the competitor feature matrix →

No download. Fill the 10 buyer-capability rows for up to 3 competitors, rate 1–5, export to CSV. Saves automatically as you go.

Live Scoring Tool

Open the hiring-signals scoring tool →

No download. Fill 8 hiring-signal dimensions for up to 3 competitors, rate 1–5, export to CSV. Saves automatically as you go. Submit your scores to get a free AI-written assessment of the top competitor.

Live Scoring Tool

Open the roadmap-signals scoring tool →

No download. Fill 5 roadmap-signal sources for up to 3 competitors, rate 1–5, export to CSV. Saves automatically as you go. Submit your scores to get a free AI-written tier-by-tier read against the public surface.

Want automated monitoring instead?

Let PulseRival track it for you

Add your competitors once. Get an AI report every Monday. No manual spreadsheet required.

Get your free competitive assessment → Scrape any website, AI summary delivered to your inbox — free